Privacy Policy
My New Style ("we", "us") is an AI personal styling app. Your photos are personal, and we treat them that way. This policy explains what we collect, why, who processes it, and the choices you have. Questions: support@mynewstyle.app.
Information we collect
- Account information: your email address and, if you choose Sign in with Apple, the name Apple shares with us (Apple may give us a private relay email instead of your real one).
- Profile and preferences: first name, city, country, preferred currency, optional styling presentation, shopping budget, and your consent choices.
- Photos you upload: the photos of yourself you add to create looks. Before upload, the app resizes them and removes location and camera metadata.
- Generated looks: the AI-created images and the stylist notes that go with them, plus which looks you save or favorite.
- Shopping activity: outfit breakdowns, product searches, and which product links you open.
- Subscription status: Apple tells us whether your subscription is active. Apple handles payment; we never receive your card details.
- Technical data: basic logs (such as request times and error codes) needed to run and secure the service.
How we use your information
- To create your AI style previews and explain the styling choices.
- To find similar products from retailers near you or that deliver to you, within your budget.
- To run your account and subscription, keep the service secure, prevent abuse, and enforce usage limits.
- To understand, in aggregate, how the app is used so we can improve it.
We do not sell your personal information, we do not use your photos for advertising, and we do not use your photos to train AI models.
AI processing of your photos
To create your looks, your photos and style choices are sent to our AI providers, OpenAI and fal.ai, which process them on our behalf to generate the images and styling notes. We only send this after you have given your explicit permission in the app, and you can withdraw it at any time by deleting your photos or your account in Profile, which stops all further processing. Under their API terms, neither provider uses data sent through its API to train its models. We ask fal.ai not to store our requests, and images it creates are returned directly to us rather than kept on its servers.
We do not create or store face recognition templates or other biometric identifiers. On-device checks (for example, whether a face is visible or a photo is too dark) run on your iPhone and their results are only simple counts and measurements.
Service providers
We use trusted providers who process data only to provide their service to us:
- Supabase — account login, database and private photo storage.
- Vercel — hosting of our servers.
- OpenAI — AI styling, image generation, outfit analysis and product search.
- fal.ai — image generation (creating your look previews).
- Apple — Sign in with Apple and in-app subscription billing.
- Affiliate partners (such as Sovrn) — when you open a product link, the retailer and affiliate partner can see that the visit came from My New Style. We don't share your photos or profile with them.
Retailer websites you visit have their own privacy policies.
Where your data is stored
Our servers and database are located in the United States. If you are in the European Economic Area, the UK or Switzerland, transfers are protected by appropriate safeguards such as the European Commission's Standard Contractual Clauses.
How long we keep it
- Photos and generated looks: until you delete them, or your account.
- Account and profile: until you delete your account.
- Records we must keep (for example, subscription and transaction records) and anonymized, aggregated statistics may be kept longer, without anything that identifies you.
- Backups are overwritten on a rolling basis and expire within a short period after deletion.
Your choices and rights
In the app you can, at any time:
- delete individual photos or all photos,
- delete individual looks or all generated looks,
- turn off AI processing of your photos,
- delete your account, which permanently removes your profile, photos, looks and saved items.
Depending on where you live (for example under the GDPR or the CCPA), you also have the right to access, correct, export or delete your data, to object to or restrict certain processing, and to withdraw consent. Email support@mynewstyle.app and we'll respond within the time required by law. If you are in the EU, you can also complain to your local data protection authority.
Legal bases (EU/UK): performance of our contract with you (providing the service), your consent (AI processing of photos), and our legitimate interests (security, abuse prevention and improving the app).
Children
My New Style is for people aged 18 and over. We don't knowingly collect information from anyone under 18. If you believe a minor has used the app, contact us and we'll delete the account.
Security
Photos and looks are stored in private storage that only your account can access, all traffic is encrypted in transit, and access to our systems is restricted. No system is perfectly secure, but we work hard to protect your information.
Changes
If we make material changes to this policy, we'll update the date above and let you know in the app before the changes take effect.
Contact
My New Style — support@mynewstyle.app